Inspired by the rich architectural heritage of the18th century, Merchants Square echoes the atmosphere found in the Colonial Capital, but offers 21st-century shopping and dining. This is a shopping experience unlike any other: the best in personal service, high quality merchandise, world-class food, and store owners who really care.
Between The College of William and Mary and Colonial Williamsburg’s Historic Area, you’ll find Merchants Square, an engaging re-creation of an 18th-century village with more than forty extraordinary shops and restaurants.
Stroll along Merchants Square’s main street, Duke of Gloucester, to find European chocolates, children’s toys, Williamsburg reproductions and fine jewelry. Pick up the latest best-selling book or select from a diversity of traditional and designer clothing for men, women and children. Explore every nook and cranny to find neckties, exquisite artistry, crafts and seasonal gifts.
Stop by a coffee house for a steamy beverage and then amble down the block to discover Colonial Williamsburg merchandise and licensed College of William and Mary gifts.
It’s easy to take home Williamsburg’s unique flavors, thanks to shops offering fine wines and imported cheese, crunchy Virginia peanuts, and Smithfield hams. When it’s mealtime, whether you want a quick sandwich, fresh seafood, hearty bistro fare or contemporary American cooking, Merchants Square’s array of restaurants can satisfy your appetite with delicious food in congenial settings.
For entertainment, settle into a cozy seat in the exquisitely restored Kimball Theatre for a feature-length art film or a live performance. Also, check out Merchants Square’s seasonal entertainment that includes a concert series featuring live jazz, pop, folk and blues.
A cluster of shops in the College Corner building at the corner of Duke of Gloucester and Boundary Streets includes a fine furniture and design studio with Williamsburg reproductions, women’s clothing and a full-service brokerage company.
On Saturday mornings 'til noon, May to Oct., the Farmers’ Market offers Virginia’s finest produce, flowers, baked goods, and more. Be sure to ask about special market days during the winter and spring holidays.
Most of the shops and restaurants in Merchants Square are privately owned and operated. Each merchant provides the highest quality merchandise and friendly service. Merchants Square welcomes visitors like old friends, combining a unique atmosphere with the best of shopping and dining.
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